Halal Logo Hopes To Generate Trust

Bandar Seri Begawan - Brunei's Halal logo is hoped to generate trust on Brunei's halal products in Southeast Asian and international markets. This was stated by the Director of Agriculture from the Ministry of Industries and Primary Resources, Hjh Normah Suria Hayati PJDSM Dato Seri Utama (Dr) Hj Jamil Al-Sufri during an interview in Radio Televisyen Brunei's (RTB) talkshow, 'Dialogue' last night.

She said the introduction of the Brunei Halal logo was designed to help not only in developing the local economy but also in creating a sense of "identiti jenama", (brand identity) the director said.
She also pointed out that the halal logo which was unveiled recently, would be original in design and different as well as easily identifiable from the logos of neighbouring countries.

Hjh Normah Suria Hayati expressed her hope to expand the logo to other non-food items in accordance with the Halal Standard Guidelines, such as cosmetics with the aim of generating a quality driven product that can be trusted.

Talking about the Brunei 3rd International Halal

Expo scheduled for August 14, the director said the expo will, among others, feature the achievements within the past year on exhibitions on local halal brand products and the introduction of the halal processing laboratory and the agro technology.
The director also said that the halal expo could be a good opportunity for local businesses to learn more regarding other halal brands and also how the relevant agencies could properly accredit the Halal brand to them.


Hjh Normah Suria Hayati also disclosed that over 145 companies comprising local and international companies will take part in the upcoming expo.

She said that the high number of participation from local companies showed that they were keen to take part without the need to spend a great deal of money on international expos.

And as for regional companies, she said, their participation in the expo could provide them with some insights on the various local products which are available in the market. "The main importance of the expo is to expose local businesses participation with other countries in the international arena," the director said.

She also emphasised that "local businesses participating will be able to learn and compare their products with international brands and find ways on how to improve them further".

The four-day expo will be held at the International Convention Centre in Berakas.