Branding Strategies for Halal Food Companies

HalalJournal:In any major food company, developing stringent standards is crucial in assisting the buyer and the food company in strengthening product branding. This fact is by no means different with foodservice companies that serve Halal foods on their menus. Hence, foodservice companies that plan to serve Halal-only menus must carefully assess their branding strategies in order to achieve their desired objectives. As disclosed by a few leading multinational foodservice companies where Halal-only menus already being offered, an effective branding strategy would typically encompass three important elements...continue

Watch The 5th World Halal Forum introductory branding video: