Brittany gateway for M’sia to halal market in Europe

TheStar.com: Malaysia is targeting in western France as the gateway to penetrate the US$40bil halal food market in Europe.

Halal Industry Development Corp Sdn Bhd (HDC) chief executive officer Datuk Seri Jamil Bidin said the company hoped to provide a platform for Malaysian companies to break into the European halal market.

He added that the potential for the halal market was enormous, as France had the biggest Muslim population in Europe.

“Although the number may be small compared with Islamic countries, their purchasing power is very much higher,” he told Malaysian journalists after a memorandum of understanding (MOU) signing ceremony between HDC and Benefiq Pte Ltd in Paris on Wednesday...Read More