Matrade: Big potential in China’s halal market

GEORGE TOWN: Food manufacturers and related service industries can tap into a US$2.1 trillion halal global market by forming strategic alliances with its Chinese counterparts.

The Muslim population in China alone was about 40 million, Malaysia External Trade Development Corp (Matrade) deputy chief executive officer Dr Wong Lai Sum said at the 5th China-Asean Expo (CAEXPO) conference recently.

“By forging closer cooperation with Chinese companies, we can penetrate their domestic and the global halal markets,” she said, adding that Matrade would focus on halal products and services, information and communications technology, automotive parts and components, electric and electronic products and services and Malaysian brands at the event.

The event organised by CAEXPO and Matrade will be held at the Nanning International Convention and Exhibition Centre in Guangxi, China, from Oct 22-25.