DPMM Sends Mission To China To Promote Halal Products

KUALA LUMPUR -- A Malaysian business delegation's visit to Xi'an, Shaanxi, in China from this weekend is expected to open doors to local businessmen to penetrate the huge halal products market in that country.

The 100-strong mission, to be headed by Malaysian Malay Chamber of Commerce (DPMM) president Syed Ali Alattas, will be in that region for five days from Saturday and it will, among others, organise a business forum for both Malaysian and Chinese businessmen.

Syed Ali expressed confidence Tuesday that Malaysia's halal products have good potential in China in view of the 50,000 Muslims in Xi'an.

The Malaysia delegation will also use the forum to explore the possibility of suppliers of raw materials in China being a source for Malaysia's halal products, he said at a media briefing here on the trade mission.

"Through such an arrangement, Malaysia can re-process the raw materials from China into products for re-export back to China under Malaysian brands," he added.

According to Syed Ali, the mission's main objective is to establish strategic networking with counterparts at the global level, exhibit Malaysia's halal products, discover new business partners, and help strengthen the trade ties between the two countries.

The mission is also to provide exposure to small and medium entrepreneurs in Malaysia to the business climate in China, he added.